One peak season promotion you're locking in. Back to School, Black Friday or the end of year holiday season. Brief, mechanic, retailers.

What exactly is the Campaign Scorecard?

One page. Five scored dimensions: retailer orchestration, fraud exposure, operational hassle, verified action cost and data ownership. Your highest-risk leak and three fixes ranked by sales impact.

Is this a sales pitch?

It's a working session on your activation, not a capabilities presentation. If Hashting can help execute the fixes, we'll explain how. If not, you still keep the Scorecard.

Why now, before peak?

Once creative ships and budget is approved, the promotion mechanic is locked. A leak found after Black Friday is a post-mortem, not a fix.

Hashting.THE PEAK SEASON CAMPAIGN X-RAYX-Ray my campaign

Black Friday & holiday season promotions for consumer electronics brands . 40 min

Turn every promotion intoa measurable consumer relationship.

Consumer electronics brands lean on cashback and Black Friday promotions to drive sell-out, but activations stay fragmented, fraud-prone and usually stop at the payout. Hashting brings cashback, purchase validation, review generation, first-party data and real-time reporting into one flow, so brands like Electrolux cut leakage, lower review costs and tie promotion spend straight to sell-through and sales impact.

0.1%: Fraud rate
100%: Review submission
<€10: Cost per review
€250k–450k: Yearly savings

X-Ray my campaign See the 5 checks

Built with appliance & electronics brands . 40 min . 6 sessions per month

Smartphone showing a Black Friday cashback promotion for consumer electronics with scan, upload receipt and review steps

Airport-style X-ray scanner auditing a marketing campaign. Left: campaign as carry-on luggage. Center: scanner screen highlighting five risks. Right: Campaign Scorecard with three green fixes. — Campaign X-Ray

The problem

Peak season doesn't forgive execution gaps.

One retailer launches late. Another changes the mechanic. Claims spike faster than your team can verify them. Reviews live in a separate platform. The first reliable sell-through data arrives six weeks later.

By then, Black Friday is over.

A leak discovered after peak is not an insight. It's a post-mortem.

THE QUESTION

If one retailer changes the mechanic tomorrow, how fast would you know, and what could you still fix?

Retailers, agencies, fraud, data and execution all pull on the same campaign. The X-Ray shows where it is about to snap, while there is still time to fix it.

Shoppers browsing discounted washing machines and coffee machines during a Black Friday sale in a consumer electronics store

Today. Four disconnected tools.

Cashback toolFraud reviewed after the fact, not a seamless flow for the user (or outlet)

Review platformSeparate flow, thus drop-out by the shopper + separate cost

Fraud checksIf agency vibe coded it, fraud risk is huge, hassle is real, manual, days late, AI not trained to scan for fraud

Retailer dataUp to 6 weeks later, info about sell-through, can't track POS, can't activate outlet, can't school brand ambassadors in time

ResultChaos!

With Hashting. One flow.

1QR scan

2Purchase verified

3Review captured

4Cashback paid

ResultReady for the peak

The Campaign Scorecard

Five checks between a strong brief and a campaign that survives peak.

One scorecard. Five dimensions. Your highest-risk leak, ranked.

01
Retailer orchestration
Can one mechanic run consistently across every retailer, marketplace and DTC channel?
02
Fraud exposure
Where can duplicate, altered or ineligible claims enter the flow?
03
Operational hassle
Which manual task breaks first when participation spikes?
04
Verified action cost
What does each verified claim, registration or review actually cost?
05
Data ownership
Which shopper relationships remain yours after the peak ends?

What you leave with

Bring one peak campaign. Leave knowing where it will crack.

One 40-minute session. One completed Campaign Scorecard. Three fixes to make before the brief is locked.

Your biggest campaign risk

The retailer, mechanic or operational step most likely to leak budget.

A benchmarked activation score

Your campaign scored across orchestration, fraud, hassle, action cost and data ownership.

Three fixes ranked by impact

What to change now, what to monitor during peak, what can wait.

X-Ray my campaign

Best fit

Worth your session if ...

Worth your session

You own a Back to School, Black Friday or Holiday activation.
The same promotion runs across multiple retailers or markets.
Cashback, reviews, warranties or product registration are part of the mechanic.
Your brief is still early enough to change.

A fair pass

Your campaign is already live.
You only run a standard retailer discount.
You don't control the activation mechanic or shopper journey.

Proof

Brands who already ran the checks.

Hashting has proven to be a reliable and innovative partner for Beko Benelux. Thanks to their expertise, we've been driving efficient consumer activations while providing our customers with a seamless experience across Belgium, the Netherlands, and Luxembourg.

Jeroen Buys

Beko Benelux

THE HOST

Hosted by Karl, founder Hashting.

Karl runs the consumer electronics practice at Hashting. Ten years of peak season campaigns with AEG, BSH, Beko, Bosch, Miele and Nescafé Dolce Gusto. You get him!

FAQ

Good to know.

Book your X-Ray

X-Ray your next peak campaign.

Limited to six sessions per month because every X-Ray is prepared and reviewed by a senior activation specialist.

No obligation. The completed Scorecard and recommendations are yours.

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